Notes from InsideLocal Webinar Series

For those who recently watched the Q&A from the recent InsideLocal Expert Webinar Series with David Mihm, Andrew Shotland, and Matthew Hunt. Here's a list of the live user-generated Q&A information that came out of the session: 

Q: will presentation be emailed afterwards
A: Yes will be recorded. Replay will be up in a few days here: and here:

Secure Sites Now Receive Ranking Boost from Google

Yesterday, Google posted on the Webmaster Central Blog that they would be utilizing HTTPS/SSL as a ranking signal - providing a boost to those sites that utilize these security measures. Normally I don't write much about newsy SEO items, but this one caught my attention as Google doesn't often declare what signals they are using to rank websites. When they do, it always peaks my curiosity.

Personally, I highly doubt the move is all about improving search results which is supposed to be what drives these changes. In fact, a great comment in the Q&A with Google's John Meuller by Nathan Grimm summed up some of my own thoughts:


SEO Essentials for the Content Strategist

Before we start, please note that this post is NOT called "Every $%$#% thing a content strategist may ever need to know about SEO". This is designed to help someone who with a novice to possibly intermediate level of SEO knowledge understand key aspects of SEO. It's the 101 course, with a few extra tasty bites.

I recently came across a blog post shared by @ronellsmith - a content strategist at Advice Interactive Group - that took an interesting look at the Hummingbird update. I've read extensively and written on the topic of Hummingbird and semantic search over the past few months, but most of what I personally had read was written by SEO's or those covering SEO news.

The article shared by Ronell is an interview with another content strategist named James Gunter who recently spoke at Confab Central on Hummingbird for the Content Strategist. While I was not able to see the presentation, the interview provided plenty of insight into James's take on the situation as well as a clear disconnect between (quality) SEO and content strategy.

Interview: The Future of Search in a Semantic World with David Amerland and Terry Ribb

Ever since running into a reputation management issue a few years ago that prompted me to write this article, I've been fascinated with the possibilities tied to semantic search. This has driven me to write on various topics tied to semantic search over the last couple of years, but I'm especially excited to be releasing this post. Why? Well, I was fortunate enough to interview David Amerland and Terry Ribb on the topic of semantic search. The following provides a look across key areas of a semantic world as it's viewed by the three of us. 

The Guest Experts:

terry-ribbTerry Ribb - Mobile expert, passionate about semantic search and owner of Relevens Inc.


david-amerlandDavid Amerland - Author, speaker, and semantic guru