Yesterday, Google posted on the Webmaster Central Blog that they would be utilizing HTTPS/SSL as a ranking signal - providing a boost to those sites that utilize these security measures. Normally I don't write much about newsy SEO items, but this one caught my attention as Google doesn't often declare what signals they are using to rank websites. When they do, it always peaks my curiosity.
Personally, I highly doubt the move is all about improving search results which is supposed to be what drives these changes. In fact, a great comment in the Q&A with Google's John Meuller by Nathan Grimm summed up some of my own thoughts: