I've been reading a lot lately on what semantic search is really all about and how search engines utilize semantic techniques to organize and pull data. I'd be lying if I said this has been an easy shift in my thinking and approach to marketing and specifically SEO, but the fact is, it just hasn't been. From what I've read, I'm certainly not alone, and most of the others I trust in the SEO field aren't claiming to have all the answers or know exactly what hummingbird is/was all about either. Instead, we're all attempting to muddle through these shifts together.
Adding to the difficulty is the fact that search (since hummingbird, knowledge graph introduction, etc.) isn't DRASTICALLY different. Now, there's certainly a case to be made for how different some of the results are (please note I'm not saying all of these are because of semantic updates...), but truth be told...search results still largely look the same, and are largely producing the same results. It feels like everything changed, but nothing did at the same time.