In today's (5-29-1015) WBF over on Moz.com, Rand discussed the popular topic of brand and it's impact on organic search results in Google. Specifically, he attempted to answer the question:
"Is Brand A Google Ranking Factor?"
While I generally agree with Rand's statements, I think they were a little misleading. Before we get into this however, I recommend watching the video to get his take:
Around 1:10-1:30, Rand makes the following statement:
" Google doesn't try and go out and say, "How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let's rank Coca-Cola a little higher because they seem to have greater brand awareness, brand affinity than Pepsi." That is not something that Google will try and do. That's not something that's in their algorithm. "