Do Social Signals Impact Ranking - The Definitive Guide

If you've kept an eye on search over the past 5-7 years, you've probably run across the topic of social signals and their supposed impact on organic rankings in search engines. This has been a battlefield for marketers and SEO's with views changing rapidly based on the latest Google statement. I imagine it's been a nightmare for social media managers who have suddenly found themselves under attack from SEOs trying to tell them how to do their jobs.

seo attacks social media

The Shiny Object

There is an aspect of marketing that many despise - the nuts and bolts. These are the daily, weekly, monthly, and yearly tasks that actually make the marketing machine run.

They Aren't Sexy

shiny-object-cheetos

Notes from InsideLocal Webinar Series

For those who recently watched the Q&A from the recent InsideLocal Expert Webinar Series with David Mihm, Andrew Shotland, and Matthew Hunt. Here's a list of the live user-generated Q&A information that came out of the session: 

Q: will presentation be emailed afterwards
A: Yes will be recorded. Replay will be up in a few days here: http://www.brightlocal.com/insidelocal/ and here: http://www.localsearchforum.com/insidelocal-webinars/

Secure Sites Now Receive Ranking Boost from Google

Yesterday, Google posted on the Webmaster Central Blog that they would be utilizing HTTPS/SSL as a ranking signal - providing a boost to those sites that utilize these security measures. Normally I don't write much about newsy SEO items, but this one caught my attention as Google doesn't often declare what signals they are using to rank websites. When they do, it always peaks my curiosity.

Personally, I highly doubt the move is all about improving search results which is supposed to be what drives these changes. In fact, a great comment in the Q&A with Google's John Meuller by Nathan Grimm summed up some of my own thoughts:

https-1

SEO Essentials for the Content Strategist

Before we start, please note that this post is NOT called "Every $%$#% thing a content strategist may ever need to know about SEO". This is designed to help someone who with a novice to possibly intermediate level of SEO knowledge understand key aspects of SEO. It's the 101 course, with a few extra tasty bites.

I recently came across a blog post shared by @ronellsmith - a content strategist at Advice Interactive Group - that took an interesting look at the Hummingbird update. I've read extensively and written on the topic of Hummingbird and semantic search over the past few months, but most of what I personally had read was written by SEO's or those covering SEO news.

The article shared by Ronell is an interview with another content strategist named James Gunter who recently spoke at Confab Central on Hummingbird for the Content Strategist. While I was not able to see the presentation, the interview provided plenty of insight into James's take on the situation as well as a clear disconnect between (quality) SEO and content strategy.