Moz WBF Response: Is Brand A Google Ranking Factor?

In today's (5-29-1015) WBF over on Moz.com, Rand discussed the popular topic of brand and it's impact on organic search results in Google. Specifically, he attempted to answer the question:

"Is Brand A Google Ranking Factor?"

While I generally agree with Rand's statements, I think they were a little misleading. Before we get into this however, I recommend watching the video to get his take:

 

Around 1:10-1:30, Rand makes the following statement:

" Google doesn't try and go out and say, "How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let's rank Coca-Cola a little higher because they seem to have greater brand awareness, brand affinity than Pepsi." That is not something that Google will try and do. That's not something that's in their algorithm. "

The Power of Comment Marketing

I'm a fan of comment marketing. Not stupid, inane, spammy link/comment marketing, but real comment marketing that helps you establish a reputation, build connections, and if you do it right, flow quality, targeted traffic to important parts of your website. 

To help others get a small glimpse of it's power, I ran a test. The re-cap is simple; you can do the math.

The articlehttp://moz.com/blog/how-to-provide-unique-value-in-your-content-whiteboard-friday

The comment:

Google Chrome

Do Social Signals Impact Ranking - The Definitive Guide

If you've kept an eye on search over the past 5-7 years, you've probably run across the topic of social signals and their impact on organic rankings. This has been a battlefield for marketers and SEO's with views changing rapidly based on the latest Google statement. I imagine it's been a nightmare for social media managers as well, who have suddenly found themselves under attack from SEOs deciding they now own some social turf.

seo attacks social media

The Shiny Object

There is an aspect of marketing that many despise - the nuts and bolts. These are the daily, weekly, monthly, and yearly tasks that actually make the marketing machine run.

They aren't sexy

shiny-object-cheetos

Notes from InsideLocal Webinar Series

For those who recently watched the Q&A from the recent InsideLocal Expert Webinar Series with David Mihm, Andrew Shotland, and Matthew Hunt. Here's a list of the live user-generated Q&A information that came out of the session: 

Q: will presentation be emailed afterwards
A: Yes will be recorded. Replay will be up in a few days here: http://www.brightlocal.com/insidelocal/ and here: http://www.localsearchforum.com/insidelocal-webinars/