SEO Essentials for the Content Strategist

Before we start, please note that this post is NOT called "Every $%$#% thing a content strategist may ever need to know about SEO". This is designed to help someone who with a novice to possibly intermediate level of SEO knowledge understand key aspects of SEO. It's the 101 course, with a few extra tasty bites.

I recently came across a blog post shared by @ronellsmith - a content strategist at Advice Interactive Group - that took an interesting look at the Hummingbird update. I've read extensively and written on the topic of Hummingbird and semantic search over the past few months, but most of what I personally had read was written by SEO's or those covering SEO news.

The article shared by Ronell is an interview with another content strategist named James Gunter who recently spoke at Confab Central on Hummingbird for the Content Strategist. While I was not able to see the presentation, the interview provided plenty of insight into James's take on the situation as well as a clear disconnect between (quality) SEO and content strategy.

Interview: The Future of Search in a Semantic World with David Amerland and Terry Ribb

Ever since running into a reputation management issue a few years ago that prompted me to write this article, I've been fascinated with the possibilities tied to semantic search. This has driven me to write on various topics tied to semantic search over the last couple of years, but I'm especially excited to be releasing this post. Why? Well, I was fortunate enough to interview David Amerland and Terry Ribb on the topic of semantic search. The following provides a look across key areas of a semantic world as it's viewed by the three of us. 

The Guest Experts:

terry-ribbTerry Ribb - Mobile expert, passionate about semantic search and owner of Relevens Inc.

 

david-amerlandDavid Amerland - Author, speaker, and semantic guru

 

Dear Lithia Motors

It's recently come to my attention that your site is, well, poorly optimized. Not only that, but your individual dealer sites appear to suffer from many of the same problems. Apparently Dealer.com has done you wrong from an SEO perspective. Don't worry, it's not just you, there are many suffering from the same problem...think of the opportunity!

You see, it seems very odd to me that when searching for used cars in Portland, OR, none of your sites come up!

You Should Remove ALL Your Content

Ok not really...

I was recently asked by Content Insight (the makers of the CAT tool) exactly when it makes sense to remove/trim your content from an SEO perspective. The question intrigued me as most of the time, SEO's are trying to get clients to produce MORE content and rarely do we suggest outright removal.