Blog

• SEO READING RECAP - 10-30-2015

  SEO articles of interest for the week of 10-30-2015
  Each week we constantly comb through important updates in the world of search and digital marketing. The following articles are key pieces of content we read for the week ending on Friday 10-30-2015. We spend hours staying on top of things and only pull in articles we feel are worth spending your time on to stay up on SEO.   Read More

• SEO ESSENTIALS FOR THE CONTENT STRATEGIST

  Before we start, please note that this post is NOT called "Every $%$#% thing a content strategist may ever need to know about SEO". This is designed to help someone who with a novice to possibly intermediate level of SEO knowledge understand key aspects of SEO. It's the 101 course, with a few extra tasty bites.
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• INTERVIEW: THE FUTURE OF SEARCH IN A SEMANTIC WORLD WITH DAVID AMERLAND AND TERRY RIBB

  Ever since running into a reputation management issue a few years ago that prompted me to write this article, I've been fascinated with the possibilities tied to semantic search. This has driven me to write on various topics tied to semantic search over the last couple of years, but I'm especially excited to be releasing this post. Why? Well, I was fortunate enough to interview David Amerland and Terry Ribb on the topic of semantic search. The following provides a look across key areas of a semantic world as it's viewed by the three of us.   Read More

• YOU SHOULD REMOVE ALL YOUR CONTENT

  Ok not really...
  
  I was recently asked by Content Insight (the makers of the CAT tool) exactly when it makes sense to remove/trim your content from an SEO perspective. The question intrigued me as most of the time, SEO's are trying to get clients to produce MORE content and rarely do we suggest outright removal.
  
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• PERSONAS, SEMANTIC SEARCH, AND A BIT OF RELEVANCE

  I've been reading a lot lately on what semantic search is really all about and how search engines utilize semantic techniques to organize and pull data. I'd be lying if I said this has been an easy shift in my thinking and approach to marketing and specifically SEO, but the fact is, it just hasn't been. From what I've read, I'm certainly not alone, and most of the others I trust in the SEO field aren't claiming to have all the answers or know exactly what hummingbird is/was all about either. Instead, we're all attempting to muddle through these shifts together.   Read More