Blog

• WIN MINDS, NOT RANKINGS

  Over the last few years, the digital marketing industry (and SEO in particular) has continued to struggle with a dramatically, and often quickly shifting landscape. This constant upheaval that all digital marketers must deal with comes from a number of sources causing quakes and sending out after shocks in what feels like a never-ending onslaught on our profession. I've personally been feeling growth pains lately and thought others may benefit from some of the thinking I've done over the past few months and years.
  
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• GOOGLE TOOK YOUR KEYWORD DATA AND WANTS TO LEAVE YOU BEAT UP BEHIND A BRIDGE

  I apologize for the lack of pictures, I realize they are all the rage now...you'll have to suffer through my writing just as I did. If you've followed me on twitter or we've talked before about the future of search, you've likely heard me talk about how I don't believe the position of SEO really has much of a future left. That isn't to say I think it's going to disappear tomorrow, but there have been all sorts of warning signs indicating that if you hang your hat on just being an SEO, you might be struggling for a job in the future.   Read More

• THE SEO TIP TO RULE THEM ALL

  It's not often I plan to post like this, but sometimes it has to happen. In case you missed the other 1,000,000,000 discussing this idea...   Read More

• NEED CONTENT? GET A LIFE.

  The Point: Life = Stories = GREAT Content for cheap (sometimes).
  
  There are few things in life that we enjoy more than a good story. Whether it's comdeic, heartfelt, intense, or just so stupid you can't believe someone bothered to tell it, stories are a crucial part of how we communicate and often stimulate many parts of who we are (emotions, physical reactions, our minds, etc.). They are engrossing and often not easy to forget. They build connections, create memories and reflect our concept of "life" in ways that not many other things can or do.   Read More

• SOMETHING MUST HAVE VALUE

  When you go to buy something, why do you do it? Most of us would answer with something that boils down to one of the following, or some combination of the two: I want it. I need it.   Read More