Blog

• The Power of Comment Marketing

  I'm a fan of comment marketing. Not stupid, inane, spammy link/comment marketing, but real comment marketing that helps you establish a reputation, build connections, and if you do it right, flow quality, targeted traffic to important parts of your websi   Read More

• Do Social Signals Impact Ranking - The Definitive Guide

  If you've kept an eye on search over the past 5-7 years, you've probably run across the topic of social signals and their impact on organic rankings. This has been a battlefield for marketers and SEO's with views changing rapidly based on the latest Goog   Read More

• THE SHINY OBJECT

  There is an aspect of marketing that many despise - the nuts and bolts. These are the daily, weekly, monthly, and yearly tasks that actually make the marketing machine run.
  
  They aren't sexy   Read More

• NOTES FROM INSIDELOCAL WEBINAR SERIES

  For those who recently watched the Q&A from the recent InsideLocal Expert Webinar Series with David Mihm, Andrew Shotland, and Matthew Hunt. Here's a list of the live user-generated Q&A information that came out of the session:
  
  Q: will presentation be emailed afterwards
  A: Yes will be recorded. Replay will be up in a few days here: http://www.brightlocal.com/insidelocal/ and here: http://www.localsearchforum.com/insidelocal-webinars/   Read More

• SECURE SITES NOW RECEIVE RANKING BOOST FROM GOOGLE

  Yesterday, Google posted on the Webmaster Central Blog that they would be utilizing HTTPS/SSL as a ranking signal - providing a boost to those sites that utilize these security measures. Normally I don't write much about newsy SEO items, but this one caught my attention as Google doesn't often declare what signals they are using to rank websites. When they do, it always piques my curiosity.   Read More