There's something I've been thinking about for the last year or so that's been bothering me. Something that just hasn't sat right. As I've struggled against what feels like an invisible wall of limitation in my understanding of how Google really works and how we should be thinking about SEO, I've contined to come across examples, situations, and research that seem to indicate the typical SEO paradigm that's stood for years is just too flimsy.

What if...

What if we looked at the bigger picture of where google would like to go

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