SEO & GEO
For The Agentic Web
What We Do
New Brew Media is into doing things well. As a result, our services are tight, designed to let us focus on doing what we do best and bringing our true expertise to your marketing. Please contact us with any questions you might have
SEO & GEO
- Technical SEO Audits
- SEO Strategy Development
- On-site and Architecture Optimizations
- Entity Salience and Structured Data analysis
- Custom Agentic Workflow Development
Content & Market Resarch
- Persona Research and Development
- Custom Agentic Content Workflows
- Content Inventories and Audits
- Content Strategy Development
- Content Development and Consulting
About Us
New Brew Media blends industry-leading SEO & GEO with integrity, respect, and business savvy to help companies grow in a search landscape that’s rapidly evolving. Our work goes beyond traditional optimization to include modern search realities—AI-driven discovery, generative search experiences, and the systems that influence how brands are surfaced, trusted, and chosen. We take a strategic, long-term approach focused on building durable visibility, not chasing short-term wins.
At our core, we’re about people. We believe strong relationships are essential to meaningful business success and a fulfilling life. Whether we work together or not, our goal is to leave you with clarity, confidence, and a positive experience—because how we work matters just as much as the results we deliver.
Our Team
Todd McDonald
Managing Partner
Todd McDonald has been practicing SEO since 2009, working with companies ranging from early-stage startups to Fortune 500 brands. He spent four years at RKG (now Merkle), where he held senior roles focused on link strategy and organic growth, helping develop scalable, research-driven approaches to earning visibility and authority in search.
Since then, Todd has run New Brew Media, a boutique SEO consultancy focused on long-term growth, technical excellence, and strategic clarity. His work emphasizes sustainable organic performance rather than short-term tactics.
In recent years, Todd’s focus has expanded into the evolving future of search, including AI-driven discovery, agentic workflows, and GEO (Generative Engine Optimization). He actively explores how LLMs, AI agents, and structured information systems are reshaping how brands are discovered, evaluated, and trusted across search engines and AI platforms.
Todd has contributed to industry publications, spoken at search marketing events, and advised teams on technical SEO, content strategy, and modern internal linking frameworks. His work is grounded in practical execution, thoughtful experimentation, and a deep interest in where search is heading next.
Joanna McDonald
Managing Partner
Joanna McDonald is a search professional with a strong focus on long-term client partnerships and retention. She is a thoughtful problem solver who digs deeply into challenges to ensure the most effective solutions are identified and implemented.
Joanna began working in search through freelance writing in 2009 and transitioned fully into SEO in 2011 when she joined AudetteMedia. She went on to spend several years at RKG (now Merkle), most recently serving as an SEO Account Manager, where she advised well-known brands on search strategy, technical SEO, and complex site challenges.
Her experience spans everything from developing search strategies for early-stage websites to resolving large-scale technical issues for major ecommerce retailers. She is particularly skilled in ecommerce SEO and site/platform migrations, where her detail-oriented, “leave no stone unturned” approach helps ensure risks are identified and addressed well before launch.
Joanna brings a practical, collaborative mindset to her work and enjoys tackling the unique technical and strategic puzzles each site and industry presents.
Get In Touch
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