In April of 2016, the team at a major medical retailer specializing in emergency medical equipment found themselves fighting to regain organic search market share amidst rising competition and ever-changing search algorithms. The losses in organic exposure were having a direct impact on the bottom line.   Read More

  • How to Identify Top Revenue-Potential Pages for Targeted SEO

    In the not so distant past (2000-2011ish), projecting growth &/or revenue from SEO efforts was relatively straightforward and often fairly accurate if the right data was available. Various formulas were created for determining the potential of various SE   Read More

  • Integrating Myers-Briggs Personality Types Into Persona Development

    Over the last few years, persona development has become a hot topic within the SEO industry, as understanding customers has taken on new importance. A higher level of customer connection is now seen as crucial for developing strong strategies for organic   Read More

  • MOZ WBF Response: Is Brand a Google Ranking Factor?

    In today's (5-29-1015) WBF over on, Rand discussed the popular topic of brand and it's impact on organic search results in Google. Specifically, he attempted to answer the question: "Is Brand A Google Ranking Factor?"   Read More

  • The Power of Comment Marketing

    I'm a fan of comment marketing. Not stupid, inane, spammy link/comment marketing, but real comment marketing that helps you establish a reputation, build connections, and if you do it right, flow quality, targeted traffic to important parts of your websi   Read More


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