Blog
Blog
EFFICIENT SMALL BUSINESS BRAND GROWTH WITH FACEBOOK ADS
Few things are as important to the marketing of small to mid-size businesses as efficiency. Budgets are tight and dollars are at a premium. Avoiding waste and making wise decisions with precious marketing dollars is very important.
Read More60 (OR SO) DIGITAL MARKETING RESOURCES FOR YOUR TOOL KIT
Over the years I've amassed a pretty sizeable list of important works and resources developed by various authors. Many of these have to do with SEO, but there's a handful that reach out into social media, content strategy and marketing, etc. Hopefully you can find as much value in some of these pieces as I have no matter what digital marketing discipline(s) you call your own. Read More
MAKE SMARTER BUSINESS DECISIONS WITH ANALYTICS
As a small or even mid-size business owner, it's not uncommon to excel in one or two areas of running a business while lagging in others. This can often create a very challenging situation as the business struggles to grow and adapt over time. As we all know, running a business is full of decisions and many of them are fairly important to the success (or lack there of) for a business. Read More
GOOGLE'S ALMOST DONE WITH YOUR BRAND - ARE YOU READY TO FIGHT?
This is going to be a short post, but I believe the message is important to start sharing. In the not so distant future, your company and brand might be in a fight with Google for revenue, no matter what industry you're in. Read More
WIN MINDS, NOT RANKINGS
Over the last few years, the digital marketing industry (and SEO in particular) has continued to struggle with a dramatically, and often quickly shifting landscape. This constant upheaval that all digital marketers must deal with comes from a number of sources causing quakes and sending out after shocks in what feels like a never-ending onslaught on our profession. I've personally been feeling growth pains lately and thought others may benefit from some of the thinking I've done over the past few months and years.
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