Over the last few years, the digital marketing industry (and SEO in particular) has continued to struggle with a dramatically, and often quickly shifting landscape. This constant upheaval that all digital marketers must deal with comes from a number of sources causing quakes and sending out after shocks in what feels like a never-ending onslaught on our profession. I've personally been feeling growth pains lately and thought others may benefit from some of the thinking I've done over the past few months and years.
It's not often I plan to post like this, but sometimes it has to happen. In case you missed the other 1,000,000,000 discussing this idea... Read More
The Point: Life = Stories = GREAT Content for cheap (sometimes).
There are few things in life that we enjoy more than a good story. Whether it's comdeic, heartfelt, intense, or just so stupid you can't believe someone bothered to tell it, stories are a crucial part of how we communicate and often stimulate many parts of who we are (emotions, physical reactions, our minds, etc.). They are engrossing and often not easy to forget. They build connections, create memories and reflect our concept of "life" in ways that not many other things can or do. Read More
When you go to buy something, why do you do it? Most of us would answer with something that boils down to one of the following, or some combination of the two: I want it. I need it. Read More
There's something I've been thinking about for the last year or so that's been bothering me. Something that just hasn't sat right. As I've struggled against what feels like an invisible wall of limitation in my understanding of how Google really works and how we should be thinking about SEO, I've contined to come across examples, situations, and research that seem to indicate the typical SEO paradigm that's stood for years is just too flimsy.