I've recently been working heavily with a local client in a major metropolitan area and part of the strategy to help grow their business visitors includes focusing on local SEO and utilizing hyper-targeted Adwords campaigns. While digging through some search terms I stumbled upon something I hadn't come across yet - a variety of phrases with "me" in them that actually had significant searh volume. Read More
Few things are as important to the marketing of small to mid-size businesses as efficiency. Budgets are tight and dollars are at a premium. Avoiding waste and making wise decisions with precious marketing dollars is very important.
Over the years I've amassed a pretty sizeable list of important works and resources developed by various authors. Many of these have to do with SEO, but there's a handful that reach out into social media, content strategy and marketing, etc. Hopefully you can find as much value in some of these pieces as I have no matter what digital marketing discipline(s) you call your own. Read More
As a small or even mid-size business owner, it's not uncommon to excel in one or two areas of running a business while lagging in others. This can often create a very challenging situation as the business struggles to grow and adapt over time. As we all know, running a business is full of decisions and many of them are fairly important to the success (or lack there of) for a business. Read More
This is going to be a short post, but I believe the message is important to start sharing. In the not so distant future, your company and brand might be in a fight with Google for revenue, no matter what industry you're in. Read More