Few things are as important to the marketing of small to mid-size businesses as efficiency. Budgets are tight and dollars are at a premium. Avoiding waste and making wise decisions with precious marketing dollars is very important.
Over the years I've amassed a pretty sizeable list of important works and resources developed by various authors. Many of these have to do with SEO, but there's a handful that reach out into social media, content strategy and marketing, etc. Hopefully you can find as much value in some of these pieces as I have no matter what digital marketing discipline(s) you call your own. Read More
As a small or even mid-size business owner, it's not uncommon to excel in one or two areas of running a business while lagging in others. This can often create a very challenging situation as the business struggles to grow and adapt over time. As we all know, running a business is full of decisions and many of them are fairly important to the success (or lack there of) for a business. Read More
This is going to be a short post, but I believe the message is important to start sharing. In the not so distant future, your company and brand might be in a fight with Google for revenue, no matter what industry you're in. Read More
I apologize for the lack of pictures, I realize they are all the rage now...you'll have to suffer through my writing just as I did. If you've followed me on twitter or we've talked before about the future of search, you've likely heard me talk about how I don't believe the position of SEO really has much of a future left. That isn't to say I think it's going to disappear tomorrow, but there have been all sorts of warning signs indicating that if you hang your hat on just being an SEO, you might be struggling for a job in the future. Read More