Before we start, please note that this post is NOT called "Every $%$#% thing a content strategist may ever need to know about SEO". This is designed to help someone who with a novice to possibly intermediate level of SEO knowledge understand key aspects of SEO. It's the 101 course, with a few extra tasty bites.
Ever since running into a reputation management issue a few years ago that prompted me to write this article, I've been fascinated with the possibilities tied to semantic search. This has driven me to write on various topics tied to semantic search over the last couple of years, but I'm especially excited to be releasing this post. Why? Well, I was fortunate enough to interview David Amerland and Terry Ribb on the topic of semantic search. The following provides a look across key areas of a semantic world as it's viewed by the three of us. Read More
Ok not really...
I was recently asked by Content Insight (the makers of the CAT tool) exactly when it makes sense to remove/trim your content from an SEO perspective. The question intrigued me as most of the time, SEO's are trying to get clients to produce MORE content and rarely do we suggest outright removal.
I've been reading a lot lately on what semantic search is really all about and how search engines utilize semantic techniques to organize and pull data. I'd be lying if I said this has been an easy shift in my thinking and approach to marketing and specifically SEO, but the fact is, it just hasn't been. From what I've read, I'm certainly not alone, and most of the others I trust in the SEO field aren't claiming to have all the answers or know exactly what hummingbird is/was all about either. Instead, we're all attempting to muddle through these shifts together. Read More
I've recently been working heavily with a local client in a major metropolitan area and part of the strategy to help grow their business visitors includes focusing on local SEO and utilizing hyper-targeted Adwords campaigns. While digging through some search terms I stumbled upon something I hadn't come across yet - a variety of phrases with "me" in them that actually had significant searh volume. Read More