In April of 2016, the team at a major medical retailer specializing in emergency medical equipment found themselves fighting to regain organic search market share amidst rising competition and ever-changing search algorithms. The losses in organic exposure were having a direct impact on the bottom line. Read More
In the not so distant past (2000-2011ish), projecting growth &/or revenue from SEO efforts was relatively straightforward and often fairly accurate if the right data was available. Various formulas were created for determining the potential of various SE Read More
Over the last few years, persona development has become a hot topic within the SEO industry, as understanding customers has taken on new importance. A higher level of customer connection is now seen as crucial for developing strong strategies for organic Read More
In today's (5-29-1015) WBF over on Moz.com, Rand discussed the popular topic of brand and it's impact on organic search results in Google. Specifically, he attempted to answer the question: "Is Brand A Google Ranking Factor?" Read More
I'm a fan of comment marketing. Not stupid, inane, spammy link/comment marketing, but real comment marketing that helps you establish a reputation, build connections, and if you do it right, flow quality, targeted traffic to important parts of your websi Read More